Newest Beauty News, Suggestions And Trends

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Category growth appears to be best when a brand has grown to a certain size, and when the enlargement enhances and protects the brand’s unique value proposition. Where to play will turn out to be just as important a question as tips on how to win, given the changing underlying development tailwinds. The changing dynamics will render the industry’s largely homogenous world playbooks of the past many years much less efficient and require brands to reassess their international methods and introduce higher nuance and tailoring.

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